The story behind the first ad:

Managing Director Tom Quinn said he believed OzKleen’s first TV ad, made ten years ago, which featured an unscripted testimonial from Muriel McCleverty of Cabbage Tree Point, was the best ad they had ever produced.

“At the time, we had no idea that such a simple ad would create such a cult following, but everyone remembered Mrs McCleverty because she spoke from the heart,” Mr Quinn said.

“She was so passionate about Shower Power as it was the only product to remove grime off her husband’s shower cubicle. He had lived as a bachelor for several years before marrying Muriel and the built-up grime was very stubborn, but with Shower Power it just wiped off.”

After witnessing the product’s effectiveness first-hand, Mrs McCleverty, now 75, was so impressed that she baked scones and plum pudding and took it to the staff at OzKleen, a tradition she continued for years to come.

OzKleen were so overwhelmed by her thankfulness for producing such a time saving product, that they decided to use her in the first Shower Power TV ad.

Looking back on those days, Mrs McCleverty said she is just as much a fan of Shower Power as she was during the first shoot.

"After ten years, I still use Shower Power and wouldn't use anything else."

Ten years on, OzKleen have decided to recapture what was done ten years ago in a new ad.
 
When OzKleen Director Tom Quinn and staff Sean and Colin Heron visited her home for the re-shoot of the ad, amidst trays of freshly baked scones, it was clear to see how much they had touched Mrs McCleaverty’s life.

“There were lots of long hugs,” Mr Quinn said.

“She showed me her photo album which included photos of the Shower Power table settings at the bowls club which OzKleen sponsored.

“And there was a framed photo of Colin in her hallway.”

“Mrs McCleverty is a lovely, lovely lady and we value her friendship.”

Currently in post-production, the new Shower Power TV ad will feature Mrs McCleverty as she is today, once again talking unscripted and from the heart.

The ad will become part of a series of ads based on real people and real testimonials.

“We have selected a few of the most heartfelt testimonials and have contacted the people who wrote the letters to invite them to be in our ads,” Mr Quinn said.

“Mrs McCleverty has taught us that inspiration is better captured by real people rather than actors.”